Dailyhunt's Parent Company Has Reported a Loss of Rs 2,500 Cr and a Revenue of Rs 965 Cr for the FY22

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VerSe Innovation, which owns vernacular news aggregator Dailyhunt and short video entertainment app Josh, continues to lose money, with its losses more than tripling to Rs 2,500 crore in FY22.

Meanwhile, Dailyhunt operating revenue grew by 45% to Rs 965 cr during the same period, according to its annual financial statements with the Registrar of Companies (RoC). The group's entire revenue comes from online advertising and subscription services through its mobile apps and website. A total sum of Rs 19 crore was also made by the company from bank deposits and liabilities which it wrote off during the fiscal year. 

The statements didn't provide any revenue breakdown across Josh and DailyHunt. But a Dailyhunt spokesperson told Entrackr that "100% of VerSe's revenue is from advertising on Dailyhunt, and that ad revenue grew 1.5x year-over-year.

VerSe raised $450 million during FY22, at a valuation of $3 billion, and invested heavily in marketing and creating an ecosystem to enable a creator economy for its app. The company raised an additional $805 million at a $5 billion valuation in April (FY23).

Business promotion expenses were the largest cost, more than doubling to Rs 2,693 crore in FY22 from Rs 1,281 crore in FY21. This cost is 2.8X of the company's operating revenue in FY22.

Employee benefits expense was the second-largest cost for VerSe Innovation, growing by 3.8X to Rs 731 crore in FY22.  It also included the cost of Rs 375 crore on the employee stock option (ESOP) that was settled in cash.

Legal and professional expenses, as well as commissions paid to agents, increased by 4X and 2.7X respectively, to Rs 151 cr & Rs 47 cr in the last year. As a result, the company's total cost grew by 2.3 times to Rs 3,714 cr in FY22 from Rs 1,580 cr in year 2021.

With this increase in expenses, DailyHunt's parent company's losses rose by 3.17 times to Rs 2,563 cr in FY2022. Its cash outflows from operating activities also increased by 2.52 times to Rs 2,402 cr, while the company's unit economics also took a hit and spent Rs 3.85 to earn a single rupee in FY2022. "In the last 7 months Dailyhunt has grown to 8% EBITDA positive," they added.

Dailyhunt competes with Inshorts in the news aggregation and hyper-local video business, while its short video app Josh competes with MX TakaTak, ShareChat's Moj, YouTube Shorts and Instagram, among others.

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Josh, which launched in late 2020, has been losing money in marketing the app and also attracting top creators. 

However, VerSe's spokesperson clarified that Josh's monetization began in August and is expected to reach $100 million in annual recurring revenue during FY23. With Daily Hunt already close to Rs 1,000 crore in revenue, the company is well-placed to monetize its inventory as and when the market demands. 

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