BigBasket is one of the best online grocery stores in India. It is an online supermarket for all
your day to day needs. The company primarily delivers grocery goods found in
convenience stores, home essentials, and food items. This year Bigbasket's B2B
business has seen a 50% increase from January to July. New shops and department
stores have increased consumption from Big Basket during these months due to
Global Pandemic, which started last year but still has lasting effects on
various industries.
Online Grocery
stores such as BigBasket stated that new customers on its
delivery platform have risen to 84% for seven months and made it one of the
leading online grocery stores today. Even though April saw a steep decline in
its supply chain and logistics operations in April during the first phase of
lockdown, it showed a sharp rise soon after.
There were also situations where staples like flour, tea,
and milk were out of stock on the BigBasket app, stated by Big Basket News. However, the e-grocery startup has been slowly
recovering since then. In a study, BigBasket claims that the total number of
times a customer visited its website or app is 55% higher than ever. Even the
B2C business has shown a 44% increase in households ordering from the platform
from January to July.
These statistics clearly show that consumers and even
other businesses opt for ordering necessities online and increasing their
options. The E-grocer's daily milk delivery app, bbdaily has also witnessed
revenue growth of 139% during the seven months.
Bigbasket additionally works intelligent vending machines
in numerous private lofts in level 1 urban communities like Bengaluru. The
startup had sworn to contribute near $100 million to grow bbinstant after it
was dispatched in September 2018. During January-July, bbinstant has indicated
a 20% expansion in income as per the examination. While the fundamental
business-to-shopper (B2C) application saw an 81% expansion during a similar
period.
According to Big
Basket News, The customer pattern has also changed over these months, says
a study. Vitamin C rich fruits such as kiwis, oranges, and other citrus fruits
saw double demand from households during the lockdown compared to regular
fruits and vegetables such as onions, tomatoes, and potatoes. Even the food
from such categories: chocolates, cup noodles, and savory snacks registered
50-140% growth.
Seshu Kumar Tirumala, national category head of BigBasket,
says, "There has been a significant change in consumer behavior since
March. Given the unmatched convenience and safety that home delivery offers, we
have experienced an 84% increase in new customers accompanied by excellent
retention rates and basket sizes."
The customers are mostly staying at home and a
considerable number of the lot has ordered more products from categories that
relate to family time, hobbies, and experimentation as customers are staying at
home much more than before.
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